The Digital Marketing is getting encapsulated within the trend of social media and content marketing, paying less heed to the traditional vogue of acquisition. While everybody is inclined towards the unconventional mode of marketing, I am no exception here. The varied marketing techniques of SEO, PPC, Social media and Content Marketing are all efficient digital media channel encompassed under one umbrella, serving the similar set of purpose. However, our main focus revolves around who serves the best?
PPC
The demand for Pay Per Click (PPC) is heating up as the businesses acknowledge its efficacy in generating targeted traffic to their website. Businesses stake their hefty investment while fighting for the highest Google rank for Company website.PPC is proved to work amazingly with the launching of products, squeeze pages, facilitate affiliate marketing, conduct seasonal promotions and analogues online business campaign and event-focussed marketing. Nonetheless, Pay Per Click is a powerful tool that extends the reach to narrow band of consumers needed by the business and thereby lead them to the web pages.
SEO
SEO is still realised as the conventional tool used to update the website. The search algorithm by Google takes the lead to mature businesses by implementing whitehat solution of guest blogging and content marketing. The ever-changing and forever evolving mechanism ensure that SEO is certainly not dead.
Content Marketing
The eminence of content marketing is becoming all more explicit with every new Google update and unfolding of social media algorithm. The digital marketing managers leverage this credible tool of acquisition by providing valuable content to their customers. The creation of quality content feed is the contributions of essential elements within the digital marketing mix that comprising of social media, email and SEO services.
There might be a lot of queries on what extra it can facilitate to its users! Well, a captivating content can be more alluring to inspire engagement and drive the lead.
Social Media
There is plenty of buzz surrounding the social media marketing, while looking for the best ways to generate sales lead or acquisition of new customers. A number of businesses swear by the utilisation of social media platform that include Facebook, LinkedIn, Twitter, Google+ and Pinterest. Tracking the “buying signals” or utilisation of “hashtags” is the integrated marketing acquisition technique embraced by the tech users.
Keeping the strategy ahead of the curve requires the importance of getting started right on Facebook and Twitter. That’s how most of the businesses feel while rethinking their social media strategy. The social media are transforming but not as swift as the contents and behaviour of users, thereby disrupting the status quo. Undoubtedly, the social media has changed the buying patterns of shoppers by facilitating them with advanced search of their desired products and services.
Unlike the scheduled updates to the search engine algorithm of Google on which we all have grown accustomed to, the social media channels evolves as the best acquisition technique by setting up of new networks and settling down the older ones.
